Nofollow link
A link with a rel="nofollow" attribute that tells search engines not to pass ranking signals to the destination.
A nofollow link includes a rel="nofollow" attribute, signalling to search engines that the linking site does not vouch for the destination and that ranking signals should not be passed. Nofollow links still drive referral traffic and brand awareness, and they remain valuable for a natural, diverse link profile.
Common places you'll find nofollow links include user-generated content, paid or sponsored placements, and many launch platforms. A healthy backlink profile mixes both dofollow and nofollow links.
Related terms
Dofollow backlinkA link from another website that passes ranking signals (link equity) to the page it points to, helping it rank higher in search.BacklinkA link from one website to another. Backlinks are a core ranking factor and a primary way search engines judge a site's authority.Anchor textThe visible, clickable words of a hyperlink. It gives search engines context about the page being linked to.
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