Anchor text
The visible, clickable words of a hyperlink. It gives search engines context about the page being linked to.
Anchor text is the clickable text of a link. Descriptive anchors (for example, “best directory submission services”) help search engines and readers understand what the destination page is about, and can influence which terms that page ranks for.
A natural profile mixes branded, exact-match, partial-match, and generic anchors. Over-optimised, repetitive exact-match anchors from low-quality sources can look manipulative, so variety and relevance are key.
Related terms
BacklinkA link from one website to another. Backlinks are a core ranking factor and a primary way search engines judge a site's authority.Dofollow backlinkA link from another website that passes ranking signals (link equity) to the page it points to, helping it rank higher in search.Link equityThe ranking value passed from one page to another through a dofollow link — informally called "link juice".
Summarize with AI
