Generative Engine Optimization (GEO)
Optimizing content so it gets surfaced and cited by AI assistants like ChatGPT, Claude, Perplexity, and Google's AI overviews.
Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), is the practice of making your brand and content easy for large language models to find, understand, and cite when they answer questions. As users shift from clicking blue links to reading AI answers, being referenced inside those answers becomes a distinct visibility channel.
GEO overlaps with classic SEO but emphasises clear, well-structured, factual content; strong entity and brand signals; presence in the third-party sources models trust (like directories and reputable roundups); and machine-readable context such as schema and llms.txt.
