Link equity
The ranking value passed from one page to another through a dofollow link — informally called "link juice".
Link equity is the SEO value that flows through a dofollow link from the source page to the destination. It is influenced by the linking page's authority, its relevance, the number of other links on the page, and the link's placement.
Because equity is shared across all the links on a page, a link from a focused, authoritative page passes more value than one buried among hundreds of outbound links. Concentrating on relevant, high-authority sources is how you maximise the equity you receive.
Related terms
Dofollow backlinkA link from another website that passes ranking signals (link equity) to the page it points to, helping it rank higher in search.Domain Rating (DR)Ahrefs' 0–100 score estimating the strength of a website's backlink profile relative to others.Anchor textThe visible, clickable words of a hyperlink. It gives search engines context about the page being linked to.
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